[[{“value”:”
A partnership involving global coffee company Lavazza has been recognised as a finalist for the World Economic Forum’s Giving to Amplify Earth Action (GAEA) Awards, under the Moving Business for Climate category.
Lavazza partnered with the Government of Ecuador and the United Nations Development Program (UNDP) to tackle forest loss resulting from the agricultural expansion of coffee, with the collaboration pioneering the world’s first nationally certified, deforestation-free coffee.
The fully traceable supply chain empowers more than 400 smallholder farms in Ecuador’s Amazon region to protect forests while accessing global markets, and combines sustainable land and forest management practices, national certification regulations, and digital tools for traceability and transparency.
Since Lavazza launched a special edition coffee under its ¡Tierra! collection in 2024, more than 85 tonnes of deforestation-free coffee has reached global markets through exports by Ecuadorian cooperative FAPECAFES.
Financing from the Green Climate Fund and Global Environment Facility enabled the UNDP to assemble the partnership in order to align public policy, farmer action, and private sector engagement, before it was operationalised under the banner of PROAmazonía – which has so far restored 15,023 hectares of Amazonian land.
The model is now being adapted to cacao and livestock supply chains and is under preparation to expand to regions including Costa Rica, Colombia, Ethiopia, Honduras, and Vietnam.
The post World-first deforestation-free coffee nominated for award appeared first on Global Coffee Report.
“}]]
