Will Levis is the quarterback for American football squadron, the Tennessee Titans. But around these parts he is perhaps best known as the kid who puts mayonnaise in his coffee. It wasn’t but two years ago when Levis was coming off his senior season with the University of Kentucky Wildcats and was taking part in media days to help boost his draft stock, where he dropped the bomb that he puts mayo in his coffee. Like, a lot.
We ran a poll on the unholy concoction and over 90% stated they refused to even try it. Nonetheless, it earned Levis a lifetime sponsorship deal with Hellmann’s, even though he later admitted—somewhat incredulously—that he doesn’t actually put mayo in his coffee. But, for better or worse, you gotta dance with the one that brung ya, and what was once a silly little joke at a pro day has transformed into Levis hocking a mayonnaise- and coffee-scented cologne. Honestly, the smell is the least offensive thing about the drink anyway.
As reported by Food & Wine, the “parfum de mayonnaise” goes by the name Will Levis No. 8, a cheeky reference to the QB’s number with the Titans. As gross as it is, it’s a pretty good bit. The Hellmann’s brand fragrance has its own website that they play straight up, including a hyper-stylized, self-serious commercial that has Levis giving us a little Hansel with a model-chic dead-eyed stare (while eating a lot of mayonnaise).
While the conceit is silly and far-fetched, the product is very real. Levis worked with Hellmann’s and private label perfumer K Luxury Frangrances to develop the scent, which is listed as an “inviting and intriguing” blend of tart lemon, parsley, coffee undertones, musk, vanilla, and whatever a “daring mayonnaise accord” is. Levis, for his part, is doing a pretty good job of finding the balance between goofy and serious in promoting the fragrance.
“The Hellmann’s team worked closely with the perfumer to ensure that the fragrance was representative of me and what I can showcase on the football field,” he told Food & Wine in an email. “They went through several rounds of testing, and I think they did a really great job nailing it with the finished product.”
Officially released August 13th, Will Levis No. 8 is available for purchase via its website for $8 per 30ml bottle (limit one per order). A limited number of bottles are released each day, so you have to act early and fast if you want to smell like coffee and mayonnaise.
It’s silly, it’s gross, and no coffee was harmed in the making of this fragrance (which is to say no one squeeze-farted a plop of viscous off-white goop into an innocent cup of coffee). So sure, why not?
Zac Cadwalader is the managing editor at Sprudge Media Network and a staff writer based in Dallas. Read more Zac Cadwalader on Sprudge.
<?php echo adrotate_group(54); ??><?php echo adrotate_ad(589); ??><?php echo adrotate_group(56); ??><?php echo adrotate_ad(589); ??><?php echo adrotate_group(69); ??><?php echo adrotate_ad(589); ??><?php echo adrotate_group(38); ??><?php echo adrotate_ad(589); ??><?php echo adrotate_group(51); ??><?php echo adrotate_ad(589); ??>
Zac Cadwalader
August 15, 2024
