Last week, we brought news of a three-banger of new celebrity-backed (or -fronted) coffee brands, ranging from banal to straight bizarre. At the more wild-ass end of the spectrum, there sat Rudy Giuliani, America’s Mayor, with his new coffee company Rudy Coffee.
Everything about the brand is fascinating in a train wreck sort of way. The fact that it is listed as specialty coffee (without much mention of anything else about the coffee), the American flags, the “Justice”, and the truly bizarre photoshop/AI imagery. We were rapt.
But the more we sat with it, the more we really wanted to know: who roasts for Rudy? I mean, the man has been reported to be in dire straits financially, so starting a coffee brand seems to be an effort to maximize short term liquidity, or what some might call a “cash grab.” But who is he partnering with for the actual sourcing and roasting? What company does Rudy turn to when it comes time for Rudy to roast?
Because we are Very Serious Journalists, we reached out to the only available contact we could find for Rudy Coffee—info@rudycoffee.com—to which we received a “temporary problem delivering your message” response almost immediately. In the name of election transparency here are the questions we sent:
Dear Rudy:
Your new specialty coffee project makes a point of using the term “specialty” again and again. Can you tell me a little bit more about what those coffees are (origin, processing method, importer, etc), and what point scores they’ve been awarded?
How involved is Mr. Giuliani in selecting the coffees?
Where is the company based? Are the coffees roasted in-house or via a third party? And if a third party, who?
Does Rudy’s Coffee have any major wholesale clients lined up?
Will Rudy’s Coffee packaging employ a two-way air valve system, so as best to stop the seal?
Does Rudy’s Coffee have a Q-grader on staff, and if so, is their identity public or private? Put simply: is your Q anon?
As of press time we have not heard back from the team at Rudy’s Coffee. But our curiosity cannot be quenched.
If you, Sprudge reader, have information leading to the correct identity of the person or persons involved in this chicanery. If you know who roasts for Rudy, contact us immediately.
Tips leading to a major break in the case will be given one (1) t-shirt of choice from the Sprudge t-shirt archives.
Zac Cadwalader is the managing editor at Sprudge Media Network and a staff writer based in Dallas. Read more Zac Cadwalader on Sprudge.
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Zac Cadwalader
May 24, 2024
