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International green coffee merchant Volcafe has appointed Jason Cortellini as Regional General Manager for North America, effective 3 June 2025.
The company describes Cortellini as an experienced leader in the coffee industry. He will play a key role in strengthening its presence and operations in North America.
“Jason brings a wealth of industry knowledge and a deep understanding of the North American market. His extensive strategic background and coffee sector experience will be invaluable to Volcafe,” says Tim Scharrer, Volcafe Chief Operating Officer and Regional Director Europe and North America.
“I am confident he will be instrumental in leading the team, navigating an exciting new development phase for Volcafe, and advancing our mission to become the world’s best coffee partner. I am thrilled to have Jason on my team.”
Cortellini has more than 25 years of strategic and operational experience in green coffee procurement and trading, brand-side leadership, and innovation across global markets. He began his career at Sara Lee before moving to Tata Consumer Products, where he most recently served as Vice President, US & Global Head, Coffee Center of Excellence.
“I am thrilled to be joining Volcafe, bringing my global experience into this role and engaging more directly with the trading side of the business,” Cortellini says.
“I look forward to collaborating with the North America team and using my expertise to support sustainable growth, while continuing to deliver on Volcafe’s promise of making business better, together.”
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