Why Is Owning An Indoor Playground SO Hard?! Unfiltered Thoughts.
Why is owning an indoor playground or play cafe business so hard?!
I get this question ALL the time, and I wanted to take some time to answer it today with some fresh perspective. I have covered this topic from different angles in the past– like why opening an indoor playground is so hard from an emotional perspective and why it can be especially tough for parents of young children– so I will link those videos below.
Today, though, I wanted to talk about some of the hard FACTS about why the indoor play industry has one of the HIGHEST failure rates of any business.
00:00-2:54 Intro
2:55-5:59 Investment and bills are BIG
6:00-10-12 Transactions are (often) small
10:13-12:45 Audience is cheap frugal / lots of free alternatives
12:46-15:35 Low marketing budgets
15:36- 18:58MANY owner/operators
(owners wearing ALL the hats)
18:59-24:15 Lack of business experience/ misconceptions
about day-to-day of an owner
RESOURCES/ VIDEOS MENTIONED IN THIS VIDEO:
Why it’s so hard from an emotional perspective/ when customers become competition: https://www.youtube.com/watch?v=jkS9qgq09mY&t=478s
Why it’s so hard to bring your kids to work: https://www.youtube.com/watch?v=SmX82iS6SOo&t=484s
Recurring / High Ticket Revenue Tips: https://www.youtube.com/watch?v=A7BQXm4W2YA&t=159s
What happens when you fail: https://www.youtube.com/watch?v=_ggpJwMI2ek
How much it costs to open an indoor playground: https://www.youtube.com/watch?v=qrCP5lvmSo8&t=424s
Play Cafe Academy/ Play Maker Society: https://www.michelecaruana.com/playcafeacademy
…….FREE RESOURCES …….
PROFITABLE PLAY PODCAST: https://apple.co/3fjcSi0
FREE DOWNLOADABLE INDOOR PLAYGROUND BUSINESS BUNDLE: http://bit.ly/indoorplaybusiness
WHAT’S WORKING FOR PLAY BUSINESS OWNERS IN 2024-2025: https://bit.ly/3GwXQAS
PROFITABLE PLAY PODCAST SITE: http://www.michelecaruana.com/playpodcast
LIST OF ALL PROGRAMS AND RESOURCES: https://bit.ly/37yCxAC
READ MY PLAY CAFE OWNERS BLOG: http://www.michelecaruana.com/blog
FOLLOW ON INSTAGRAM FOR Q&A: instagram.com/itsmichelecaruana/
…….PREMIUM RESOURCES …….
LIST OF ALL PROGRAMS AND RESOURCES: https://bit.ly/37yCxAC
ENROLL IN PLAY CAFE ACADEMY: http://www.michelecaruana.com/playcafeacademy
DOWNLOAD OUR BUSINESS PLAN TOOLKIT: http://bit.ly/35GyCji
LAUNCH A MOBILE PLAY/EVENT BUSINESS: https://bit.ly/3KcJvMo
FACEBOOK ADS FOR INDOOR PLAYGROUNDS: https://bit.ly/birthdayads
BOOK MORE BIRTHDAYS: https://bit.ly/3FyWLap
BLOGGING CONTENT FOR CURRENT OWNERS: https://bit.ly/3FyWLap
HOW TO VALIDATE YOUR BUSINESS IDEA: https://bit.ly/3qtPrsx
…….SOCIAL/ BEHIND THE SCENES …….
FOLLOW ME ON INSTAGRAM: instagram.com/itsmichelecaruana/
FOLLOW ME ON PINTEREST: http://bit.ly/2ZeAzz0
FOLLOW ME ON TIKTOK: https://www.tiktok.com/@itsmichelecaruana
…….POPULAR CONTENT …….
TOURS OF OUR INDOOR PLAYGROUND AND CAFE: https://bit.ly/35nLHNB
PLAY CAFE ACADEMY REVIEWS: http://bit.ly/2Sfbjan
COACHING CALLS WITH OTHER OWNERS: http://bit.ly/2MfJevB
OUR MOST WATCHED VIDEOS: http://bit.ly/2Qct0Vz
FOLLOW ME ON INSTAGRAM: instagram.com/itsmichelecaruana/
INDOOR PLAYGROUND PLANNING TIPS: http://bit.ly/2Qct0Vz
3 MISTAKES TO AVOID: https://bit.ly/2ThcSDZ
