How Blue Tokai is DISRUPTING India's ₹4,000 Crore Coffee Industry | GrowthX Wireframe
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Blue Tokai is leading the wave for India’s specialty coffee industry ☕️
In roughly 10 years, they have not only created a loyal set of customers who are crazy for them but have also turned into ₹650 Crore worth of business. In this episode, we’ll dive in-depth into their strategies to crack ₹4,000 Crore Coffee Industry.
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Timecodes:
00:00 – Context & Intro
01:08 – 3 Waves of Coffee 🌎
02:16 – India’s Coffee Landscape
03:18 – Blue Tokai’s Inception
04:16 – Insight 1: Product Depth (Roasting, Beans & Supply Chain)
08:03 – Insight 2: The Relationship Formula (Customer Education)
11:05 – Insight 3: Scaling Secrets (Channels & B2B/B2C Split)
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