If you love what we do, become a premium YouTube Subscriber or join our Patreon:
https://www.patreon.com/mapitforward
https://www.youtube.com/mapitforward

Check out our on-demand workshops here:
https://mapitforward.coffee/workshops

Consider joining one of our Mastermind Groups here:
https://mapitforward.coffee/groupcoaching

Join our mailing list:
https://mapitforward.coffee/mailinglist

Interested in our business advisory services for your small, medium, or large business? Email us here: support@mapitforward.org

Looking for B2B advertising on our podcast for the coffee industry: support@mapitforward.org or DM us here https://www.instagram.com/mapitforward.coffee/
••••••••••••••••••••••••••••••••
This is the 4th episode of a five-part Map It Forward podcast series, hosted by Lee Safar and featuring guest Jonas Ferraresso.

Jonas is a Coffee Agronomist in Brazil and a long-time guest on the Map It Forward Podcast. In this series, Jonas will help us understand what’s happened with the 2025 harvest that just wrapped up (earlier than expected) and what the current situation is already telling us about the 2026 harvest.

The LinkedIn article discussed in this series: https://www.linkedin.com/pulse/new-harvest-approaching-how-climate-shaped-2025-what-leme-ferraresso-rp1cf

The five episodes in this series are:
1. Understanding Coffee Production in Brazil – https://youtu.be/oZAEr__pC24
2. The 2025 Brazilian Coffee Harvest – https://youtu.be/ss6Cr14mvwY
3. 2026 Brazil Coffee Harvest Outlook – https://youtu.be/mmsb1l-Pohs
4. Coffee Varieties and Climate Change – https://youtu.be/LmX-7NaYGZY
5. Expectations for Future Harvests in Brazil – https://youtu.be/Gfa3lOG9S-o

In this episode of the podcast series, Lee and Jonas dive deep into the robusta coffee varieties in Brazil, examining their high yields and significant resource requirements.

The conversation highlights the critical role of plant genetics and breeding in adapting to changing climate conditions to maintain coffee production.

They discuss the importance of efficient irrigation and how new varieties of Arabica and robusta are being tested for resilience.

Lastly, the episode emphasizes the balance needed between technological advancements and environmental conservation.

This insightful discussion is part of an annual series documenting the evolving landscape of coffee production in Brazil.

Connect with Jonas Ferraresso here:
https://www.linkedin.com/in/jonas-leme-ferraresso-b5391027/
https://www.instagram.com/jonascoffeeagronomist/

00:00 Introduction to Robusta Coffee in Brazil
00:58 Business Advisory Services for Coffee Entrepreneurs
01:28 Welcome to The Daily Coffee Pro
02:58 The Importance of Plant Genetics in Coffee Farming
03:46 Global Climate Challenges and Coffee Varieties
04:04 Research Institutes and Coffee Varieties in Brazil
08:08 Challenges in Introducing New Coffee Varieties
20:44 The Role of Irrigation in Coffee Farming
27:52 The Future of Coffee Production in Brazil
28:13 Conclusion and How to Support Our Work
••••••••••••••••••••••••••••••••
Please help us grow this podcast by making sure you subscribe (hit the notifications bell), like, comment, and share this podcast with anyone you think will benefit from this content.

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:
Apple Podcasts: https://apple.co/3LgSXio
Spotify: https://spoti.fi/34ILPus
Google Podcasts: https://bit.ly/34mzcVV

••••••••••••••••••••••••••••••••

📽 Watch more episodes of the podcast on YouTube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:
email support @ mapitforward.org
Website https://mapitforward.coffee/contact
Instagram: https://www.instagram.com/mapitforward.coffee/
Mailing list: https://mapitforward.coffee/mailinglist