Victoria Arduino to host exclusive events at Melbourne Experience Lab

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Mikael Jasin, 2024 World Barista Champion. Image: Simonelli Group

As coffee professionals and enthusiasts prepare to convene at Melbourne International Coffee Expo (MICE) from 20 to 22 March, Victoria Arduino is offering off-show events for those making the journey to Melbourne.

For MICE attendees with a few hours to spare, the espresso machine brand will be hosting a series of events at the Victoria Arduino Experience Lab in Melbourne alongside Mikael Jasin, 2024 World Barista Champion and Victoria Arduino Global Ambassador.

The company said the goal of the Experience Lab is to create an experiential space where visitors can explore the latest innovations from the brand while engaging in valuable discussions and growth opportunities.

Event schedule

Date: Thursday, 20 March

Location: Victoria Arduino Experience Lab, Melbourne (37 Cecil Street, Southbank, 3006)

  • 9.30am | Lecture: “Building a Successful Café/Brand” by Mikael Jasin
  • 1.00pm – 3.00pm | Meet & Greet with Mikael Jasin
  • 4.00pm – 6.00pm | Victoria Arduino Happy Hour
    An evening dedicated to innovation, featuring tastings and unique coffee-based cocktails.

Date: Friday, 21 March

Location: Victoria Arduino Experience Lab, Melbourne (37 Cecil Street, Southbank, 3006)

  • 9.30 am | Masterclass on Perfect Extraction with Mikael Jasin
  • 11.30am | Green Coffee Seminar
  • 1.00pm – 3.00pm | Meet & Greet with Mikael Jasin
  • 4.00pm – 6.00pm | Victoria Arduino Happy Hour

Entrance to the events are free but tickets must be booked in advance here.

The post Victoria Arduino to host exclusive events at Melbourne Experience Lab appeared first on Global Coffee Report.

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