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Coffee equipment companies Elektra, Heylo, and Bellezza have merged into Carimali to form VEA Group, a new entity.
Effective 1 November 2024, VEA Group will inherit all rights and obligations of the merged companies, ensuring the seamless continuation of all pre-existing legal relationships, assets, and liabilities.
In a statement, VEA Group said this step reflects the company’s ongoing commitment to innovation, excellence, and leadership in coffee technology.
It is believed the merger will further enhance operational efficiency, boosting synergies and simplifying the commercial offering of the brands. VEA Group will continue to build on the strengths of each brand while offering a wide product and service portfolio.
“This reorganisation is a natural evolution of our business,” says Umberto Doglioni Majer, CEO of VEA Group.
“It allows us to leverage our expertise, resources, and passion across all of our brands. By uniting in one company we can offer better solutions to our customers while maintaining the distinct heritage and excellence each brand represents.
“This strategic move also positions us to invest further in product development and continue leading the coffee industry.”
VEA Group is focused on ensuring a smooth transition for customers, business partners, and employees, while the shareholding structure remains unchanged.
This merger marks the beginning of a new chapter as VEA Group focuses on developing its vision of innovation, sustainability and global growth.
The post VEA Group formed through merger of Elektra, Heylo, Bellezza, and Carimali appeared first on Global Coffee Report.
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