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On the 10th anniversary of Starbucks in Colombia, the company’s operator in the country, Alsea, has announced US$12 million investment in 30 new stores over the next three years.
Since entering the market in 2014, Alsea has opened 71 Starbucks stores across six cities in the country. With the announcement of the multi-million-dollar investment, the company plans to enter new cities, introduce new store formats, and build more sustainable stores.
“Over these 10 years, we have transformed our passion for coffee into a success story thanks to innovation, dedication, and commitment to providing exceptional experiences to our customers; we thank those who have been part of this journey,” says Armando Torrado, CEO of Alsea.
“With the same excitement and passion that has defined us from the beginning, we look to the future determined to continue fulfilling our purpose of delivering happiness and flavourful experiences.”
Alsea currently operates more than 1,800 Starbucks stores in 12 markets in Latin America and Europe. It is a leading operator of fast food, coffee shops, casual dining, and full-service restaurants in those regions.
“Colombian coffees have been the cornerstone of many of Starbucks most popular coffee roasts around the world. As we celebrate 10 years of coffee and human connection in Colombia, we extend our deepest gratitude to the local coffee farmers who grow our beans, our green apron partners who serve their communities with pride, and our loyal customers who have embraced the Starbucks Experience,” says Starbucks International CEO Brady Brewer.
“Our future is bright in Colombia, where our partners will continue to deliver exceptional coffee with the passion and expertise that only Starbucks can offer.”
The post Starbucks Colombia announces $12 million investment in new stores appeared first on Global Coffee Report.
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