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The Specialty Coffee Association’s (SCA) Specialty Coffee Expo will debut two new features this year in Chicago from 12 to 14 April.
The Green Coffee Connect program will offer interactive programming for anyone selling or buying green coffee. The coffee industry retail buyers who attend will also have an opportunity to access a new Retail Buyers Lounge. This is designed to provide a dynamic opportunity for retail buyers to network, conduct meetings, and explore potential business partnerships with exhibitors.
“For the first time since this feature was introduced as the Green Coffee Buyers and Sellers program, the green coffee community will have the opportunity to hear from experts about topics like post-harvest processing trends, as well as to build their networks and make new business contacts. We thank Barista Attitude for supporting our efforts and sponsoring Green Coffee Connect,” says Kim Elena Ionescu, SCA’s Chief Sustainability and Knowledge Development Officer.
The Retail Buyers Lounge will act as a designated space for skill-sharing, learning, and networking among global coffee retail industry professionals. Invited guests will have access to a lounge space off the show floor where they can connect over coffee and learn about the latest trends impacting the industry from experts with a series of short talks, pitches, and panels taking place each day.
Green Coffee Summit (now Green Coffee Connect) and Coffee Retail Summit (now the Retail Buyers Lounge) were online events created in 2020 in response to the COVID-19 pandemic to support two particularly vulnerable sectors of the specialty coffee industry.
Both event websites acted as resources for both the events and curated resources from and for each industry and will remain active for these sectors to provide resources and information about future events and activations.
For more information, visit www.sca.coffee
The post SCA debuts two show features at Specialty Coffee Expo appeared first on Global Coffee Report.
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