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The Saudi Coffee Company (SCC) and Halal Products Development Company (HPDC) have signed an agreement to expand coffee products in the halal market through certifications.
HPDC is a Saudi-based organisation focused on developing, certifying, and promoting halal-certified products to meet global halal standards. In a statement, SCC said this partnership will allow the companies to explore opportunities for halal certification, knowledge exchange, and market expansion.
The agreement also outlines cross-party cooperation across workshops and market awareness, data and market research, training and development, and halal certification and compliance.
“As the global demand for halal-certified products continues to rise, this partnership enables us to engage with new markets and explore innovative ways to meet the needs of halal-conscious consumers,” says Mohammed Zainy, Chief Marketing and Communications Officer at SCC.
“We are excited to expand our reach with HPDC and offer high-quality, halal-certified Saudi coffee to a broader audience.”
Dr Sarah AlMugairin, Advisor to the CEO of Halal Products Development Company, says this collaboration will strengthen Saudi coffee in global markets and enhance Saudi Arabia’s position at the centre of the global halal market.
“Together, we aim to support the growth of halal industries worldwide,” she says.
The partnership between SCC and HPDC aligns with both entities’ efforts towards key Vision 2030 objectives, including economic diversification, sustainability, and the expansion of halal-certified industries.
Saudi Vision 2030 is a plan to diversify Saudi Arabia’s economy away from oil, focusing on sectors like tourism, technology, and renewable energy by 2030.
The post Saudi Coffee Company to expand in halal market appeared first on Global Coffee Report.
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