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ROR Coffee Solutions, an Emirati-owned specialty coffee roaster, has secured an AED 30 million (US$8.17 million) investment to accelerate its expansion and innovation strategy over the next five years.
The funding is intended to support the company’s strategic expansion across the MENA region and Europe to “transform” the market through investment in infrastructure, advanced roasting technology, and workforce development.
This growth includes strengthening ROR’s presence in existing markets while diversifying into new business verticals, such as corporate coffee solutions, premium retail offerings, and immersive event-based experiences.
The expansion will involve enhancement of operational capabilities, with new roasting and production facilities designed to improve efficiency and consistency. Additionally, the company will establish operational hubs and training centres across its target regions, offering barista training, quality assurance programs, and consumer education to elevate industry expertise.
Aaron Marshall, General Manager of ROR Coffee Solutions, says this investment is a defining moment for ROR Coffee Solutions and the future of specialty coffee in the region.
“Our goal extends beyond delivering exceptional coffee – we are creating an ecosystem where innovation, sustainability, and craftsmanship thrive. By expanding into new markets, integrating advanced roasting technology, and reinforcing ethical sourcing practices, we are not just elevating coffee quality but empowering businesses and professionals to grow alongside us. This is more than expansion, it’s about reshaping how coffee is sourced, brewed, and experienced,” he says.
Sustainability remains central to ROR Coffee Solutions’ long-term vision, with initiatives focused on eco-friendly packaging, waste reduction programs, and the introduction of electric delivery fleets to minimise carbon emissions. The company is also deepening its direct-trade partnerships with coffee farms to promote ethical sourcing and sustainable farming practices. A coffee packaging recycling program and a commitment to achieving carbon-neutral operations further reinforce its environmental responsibility.
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