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Nestlé has launched Nespresso in India in response to the increasing consumer demand for its high-quality coffees.
Nestlé will offer Nespresso coffees through e-commerce channels with the aim of growing the premium coffee category in the country. It will open the first Nespresso boutique in Delhi and then expand to other key cities in India.
“I am delighted that we are introducing Nespresso to coffee lovers in India. For almost 40 years, Nespresso has been committed to elevating the coffee experience through its signature taste and to embedding sustainability in every part of the business. Having sourced green coffee from India since 2011, I am excited to see the brand continuing to grow in this promising coffee market,” says Guillaume Le Cunff, CEO of Nespresso.
Nespresso coffees and systems will be available in both original and professional formats by the end of 2024 to cater to in- and out-of-home consumers.
Nespresso is a certified B Corp company, and through its Nespresso AAA Sustainable Quality Program, the brand works directly with around 2000 coffee farmers in India.
“I am very happy that Nespresso will soon be available to enable consumers, coffee aficionados and coffee connoisseurs in India to unlock new experiences and discover extraordinary coffees,” says Suresh Narayanan, Chairman and Managing Director, Nestlé India.
“In recent years, coffee consumption in India has seen a surge, with a discernible trend towards in-home consumption. With its growing young population that has exposure to global trends and is open to new experiences, India is one of the fastest-growing coffee markets for Nestlé.”
Nespresso coffees are manufactured in its three factories in Switzerland, using state-of-the-art technology. Over 1300 employees are dedicated to producing Nespresso coffees. The brand is available in over 90 markets and has a network of over 800 boutiques in 500 cities.
The post Nestlé launches Nespresso in India appeared first on Global Coffee Report.
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