[[{“value”:”
Nescafé has launched its Nescafé Espresso Concentrate, designed to capture the out of home cold coffee experience. The premium liquid coffee concentrate brings barista-style personalised iced coffees to consumers’ homes.
Consumers can simply add a small shot of Espresso Concentrate to milk, to have a creamy iced Latte, to water for an Americano, or even mix it in a refreshing twist with a lemonade or juice. The Nescafé Espresso Concentrate is a blend of selected coffee varieties roasted and brewed to deliver a rich and bold taste.
“Young coffee consumers start drinking their coffee cold. With the Nescafé Espresso Concentrate we want to capture the growing out of home cold coffee trend and bring it in-home, with a quality premium cold coffee, in a convenient, simple, and customizable way,” says Philipp Navratil, Head of Nestlé’s Coffee Strategic Business Unit.
According to Nescafé, in 2023, 32 per cent of the coffee consumed out of home was cold, the equivalent of one in every three cups. This segment is one of the fastest growing in the coffee industry, with a 15 per cent consumption increase in the past four years. Younger generations, in particular, have embraced the trend of drinking their coffee cold, and the rise of specialty coffee shops and cafés offering a wide range of cold coffee options has contributed to making it accessible and appealing to consumers.
“At Nestlé we leveraged our state-of-the-art coffee roasting and brewing technologies across roast and ground, soluble, ready-to-drink and portioned coffee formats. With the Nescafé Espresso Concentrate we build on our expertise to create tasty and convenient coffee-at-home experiences for cold consumption,” says Damien Tissot, Head of Nestlé R&D for Coffee.
The Nescafé Espresso Concentrate is currently available in two flavours, Sweet Vanilla, for a touch of flavour to the coffee, and Espresso Black, for a bold and intense coffee.
The Nescafé Espresso Concentrate is launching in May in selected retailers in Australia, in bottle format, and in e-commerce platforms in China as a single serve pod to pour over milk, water, or juice. It is set to expand to markets worldwide over the coming years.
The post Nescafé launches premium Espresso Concentrate appeared first on Global Coffee Report.
“}]]
