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Chinese coffee chain Luckin Coffee has opened five stores in one day in Hong Kong, marking an “important step in its brand expansion”.
In a press release, InvestHK – the Hong Kong Government department responsible for foreign investment – says the new outlets, launched on 30 December 2024, span multiple locations across Hong Kong Island, Kowloon, and New Territories, and demonstrates the group’s “ample confidence” in the city’s food and beverage industry.
InvestHK Associate Director-General of Investment Promotion Arnold Lau says Hong Kong is a “gourmet paradise with customers from all over the globe”.
“Its strategic location and international business environment make it an ideal place for Luckin Coffee to expand globally. I wish it every success in Hong Kong and beyond,” he says.
Chairman and CEO of Luckin Coffee Dr Guo Jinyi says Hong Kong has a rich coffee culture with customers driving a huge demand for high-quality coffee that offers great value for money.
“We are confident in the Hong Kong market and believe that we can bring a brand-new consumer experience to local customers, injecting fresh impetus and growth momentum into the local coffee market,” he says.
“The official opening of five stores in Hong Kong represents not only an important step in our brand expansion, but also in-depth exploration and integration of Hong Kong’s coffee culture. Looking forward, we will open more stores in Hong Kong, continuing to provide high-quality coffee to meet the local people’s needs in pursuing a quality lifestyle.”
Headquartered in Xiamen, Luckin Coffee is the largest coffee chain brand in China by store count, with more than 21,000 stores nationwide as of the third quarter of 2024.
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