Keurig Dr Pepper (KDP) and its Switzerland-based coffee trading arm, Keurig Trading, have opened a new office in Brazil focused on green coffee sourcing, logistics and quality.
Executives from the publicly traded beverage giant and the coffee-trading subsidiary celebrated the opening of the Brazilian business, called KDP Brasil Global, at its offices in the Varginha region last week.
In an announcement of the new subsidiary, KDP and Keurig Trading said the business and its physical location are designed to be a “center of excellence for buying, logistics, risk management and quality within Keurig Dr Pepper’s coffee supply chain.”
“Our presence in the heart of the biggest coffee producing area of the world is a key milestone in our journey to build a more resilient and transparent coffee supply chain,” Keurig Trading Managing Director Cyrille Jannet said in an announcement from KDP. “This best-in-class facility gives us the opportunity to engage directly with the Brazilian coffee community and our green coffee vendors, which ultimately helps us deliver the quality and service we owe to our partners and customers.”
To this point, the concept of “transparency” has not been widely associated with the Keurig Dr Pepper coffee supply chain.
The company was formed through a 2018 merger of Keurig (formerly Keurig Green Mountain) and the Dr Pepper Snapple Group. The leading shareholder of the company is the German billionaire-owned Jab Holding Company, while another coffee and food giant, Mondelez International, holds a small share.
Keurig Trading, meanwhile, is a business entity registered in Lausanne, Switzerland. The company was not named in KDP’s most recently corporate responsibility report (2022).
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