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Keurig Dr Pepper (KDP) has announced the expansion of its current partnership with Lavazza Group to include wider sales and distribution of the Lavazza K-Cup pods.
“Lavazza has been a valued partner since 2014 and we are pleased to continue our collaboration as the brand becomes a member of our licensed brand family,” says KDP President of United States Coffee Patrick Minogue.
The agreement will also enable the introduction of Lavazza’s Canadian brand, Kicking Horse Coffee to the K-Cup pod format.
“At Kicking Horse Coffee, our mission is to bring better coffee to the world – we call it the best of coffee with the best of intentions,” says Kicking Horse Coffee CEO Cedric Malaga. “Sharing our always fair trade and organic roasts with as many people as possible means we’re delivering on this mission.”
KDP will continue to be the exclusive sourcing partner and manufacturer of the Lavazza K-Cup pods and add sales and distribution responsibilities in retail and e-commerce across the US and Canada.
“This partnership marks a significant milestone for Lavazza and Kicking Horse, as it opens new avenues to reach a wider audience of coffee enthusiasts,” says Lavazza North America President Hossam Ashraf. “It represents an exceptional opportunity to fortify our collaboration with KDP.
“At Lavazza Group, we take pride in our commitment to passion, integrity, and expertise, all of which contribute to delivering superior, high-quality coffee. We believe that KDP is the right partner to bring this exceptional coffee experience to more consumers across North America.”
The post KDP expands partnership with Lavazza appeared first on Global Coffee Report.
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