World Barista Champion 2023 Boram Um answers BeanScene’s top 10 rapid-fire questions, explaining what winning the world title was like and where he hopes it takes him.
What were you most proud of in your finals routine?
I was particularly proud of enjoying those final moments on stage. I could feel that it would be my last time at the world stage, and I was so happy with the performance and the amazing smiles from the judges. It was an overwhelming feeling of joy of being there.
How many times have you competed?
I have competed in the barista championship since 2019. This was my third time competing on the world stage, after placing seventh at the 2022 World Barista Championship (WBC) and 16th at the 2021 WBC. I was the back-to-back Brazilian Barista Champion for three years.
Where’s your family farm located?
Our family farms are in Minas Gerais, and Espirito Santo called Fazenda Um Coffee and Um Coffee Co. Two beautiful distinct regions producing different profiles of Brazil.
How did you decide on your chosen coffee for your routine?
As a producer, it is always a dream to serve your own coffee on the world stage but making it perfect for the worlds is quite a challenge. I decided that through my experience and sharing so much knowledge with other producers, we could reach this goal. All the lessons learned with friendly producers in Panama allowed me to choose both of my coffees: Janson Family Estates’ Geisha and a natural Pink Bourbon from Fazenda Um. I based my whole routine around these two coffees to focus on elevating Brazilian coffee quality.
Why did you choose to be a barista?
I initially became a barista after we opened our first shopin 2016 and couldn’t find any baristas to work. I ended up working for nine months in the shop as a barista before I could find enough professionals to help. It was a huge learning curve, and it helped me develop the knowledge I have today to bring out the best of coffees we produce in our farms.
How will you use this win to further your career as a barista?
This win is not only for my career as a barista, but to help change people’s perceptions of Brazilian coffee quality and promote baristas in Brazil. I think this is the best way to showcase Brazilian professionalism and quality.
How did you celebrate the win?
I was able to enjoy my win together with my family and our team in Greece for a few days in the Greek islands. Resting and enjoying the moment in the sun was incredible.
What coffee machine do you use at home?
I have a La Marzocco Linea Mini at home for espressos! I love it.
What’s your coffee limit for the day?
About four to five cups.
What’s your favourite coffee to make at home?
I do love a classic espresso. For me, it’s the best way to bring out all the qualities of the coffee.
This article appears in the August 2023 edition of BeanScene. Subscribe HERE.
