Green coffee trading conglomerate Neumann Kaffee Gruppe (NKG) is opening its first trading business in China, responding to a consumer market that has rapidly expanded over the past decade.
In the downtown area of Changning District, Shanghai, the new NKG Shanghai company will be led by COO Emily Chua, a longtime senior trader at NKG-owned Bero Coffee Singapore. The trading office will be supported by warehouses in the bonded areas of Kunshan and Yangshan.
“This expansion allows us to be closer to our customers, understand their needs better and deliver tailored coffee solutions,” Chua said in an announcement from NKG today. “We are excited about the opportunities this vibrant market presents and are committed to contributing to the growth and development of the coffee industry in China.”
The new Chinese business adds to the more than 60 companies in 28 countries owned by NKG. NKG companies are involved in activities including farming, export, milling, importing and related services.
The China office also responds to a rapidly growing domestic consumption market. According to the latest USDA GAIN statistics, released in June, Chinese imports of green coffee reached an estimated equivalent of 3.2 million 60-kilo bags in 2023/24. That’s up approximately 2.3 million 60-kilo bags, or 91%, over just three years ago. Last December, market research firm Allegra reported that China had surpassed the United States as the largest coffee shop market by outlet volume.
The NKG Shanghai business follows the February opening of NKG Indonesia, which also came in response to growing roasting and consumer markets. NKG said the China office will offer coffees to meet a range of demands, including conventional commercial coffees and specialty-grade coffees.
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