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As another epic year begins, Coffee Tools Distributing reflects on a successful 2023 and gets excited for what’s to come in 2024.
When you’ve had a busy and successful year, it’s natural to question how to match it, or better it. For Coffee Tools Distributing, 2023 was jam- packed. It had a mass influx of new coffee equipment, exhibited at the 2023 Melbourne International Coffee Expo (MICE), and most recently, sponsored the Australian and World AeroPress Championship.
“Overall, it has been a great year with lots of exciting new products and sponsorships. We’ve also expanded our team and added some great new members,” says Coffee Tools Distributing Director Curtis Arnold.
Over the year, the distributor welcomed new products including the Subminimal NanoFoamer Pro automatic milk foaming device, Barista Hustle AutoComb distribution tool, DiFOLD origami water bottles, xBloom automated pour over machine, and AeroPress XL and Clear coffee makers, to name a few.
“Our first shipments of the xBloom arrived in late 2023, so we’re eager to get that out into the market. I think that will be a game-changing product as there isn’t anything else like it in market,” says Curtis.
“Our AeroPress products also received a lot of attention at the 2023 Melbourne International Coffee Expo. It was great to see such uptake in the Australian coffee community for such a longstanding product.”
Curtis says exhibiting at MICE 2023 was beneficial for the company. It generated great feedback from customers and was a “really positive experience for the team”.
“MICE was a huge success for us. It was great being a sponsor and we’re really looking forward to exhibiting at the expo again this year. Connecting in person with attendees at events like this is invaluable,” he says.
Not long after MICE, Coffee Tools Distributing continued its sponsoring duties at the 2023 Australian and World AeroPress Championship, which took place in Melbourne from 1 to 2 December.
“The competition was fantastic, and participation at the world event was very high. They’ve also just formally announced that the 2024 event will be in Lisbon, Portugal which is really exciting.
We will hopefully get to see that event live too,” says Curtis.
Curtis is also eager to continue his partnership with CafeSmart, an annual event organised by not-profit StreetSmart Australia that raises funds to support Australians affected by homelessness.
“Sponsoring CafeSmart is something I’m really excited about. I’m really looking forward to hopefully increasing our participation this year, raising awareness, and taking action against homelessness,” he says.
Curtis is also proud of the company’s commitment to 1% for the Planet, a global movement inspiring businesses and individuals to support environmental solutions through everyday actions. Each year, the company donates 1 per cent of its total sales to approved sustainable organisations.
“Coffee is truly the source of what we do here at Coffee Tools Distributing and is an essential part of the lives of the people who work here, which is why the causes we support are so valued to us,” Curtis says.
After a positive reflection on the past, and an optimistic outlook on the year ahead, the Coffee Tools Distributing Director hopes 2024 will offer more opportunities for growth, and more opportunities to connect with an industry he’s passionate about.
“We’re hoping to move into a bigger warehouse space in Queensland, as we’ve outgrown our existing space. We also have a bunch of new products coming, including a new line of Grosche water bottles and cups as well as the AeroPress Premium coffee maker, featuring a construction of glass, stainless steel, and aluminium instead of the usual plastic,” he says.
“The premium materials and attractive design will also make it a standout piece on any coffee bar,” Curtis says.
For more information, visit www.coffeetools.supply
This article appears in the February 2024 edition of BeanScene. Subscribe HERE.
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