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Canadian roastery Kicking Horse Coffee is calling for cafés across Canada to rename the popular Americano as Canadiano on their menus.
The Kicking Horse Café in Invermere is said to have served Canadianos since its inception in 2008 but is now calling for a nationwide name change. This follows a week in which Canadians have championed home-grown and -made products amid President Trump’s tariff threats.
Participating cafés will receive a ‘Proudly serving Canadianos’ window display from Kicking Horse Coffee, to symbolise their participation in the movement. Toronto’s Le Petit Pain and Café Belem are among the first to join in, changing their menu boards and posting in their windows to back the movement.
“It’s a simple switch, but it puts a little extra Canadian pride in every cup,” says Ryan Silverstein, owner of Le Petit Pain.
“We know our customers will love it, and honestly, it just feels right given everything that’s going on.”
In a statement, Kicking Horse Coffee said the renaming of the coffee is highlighting the importance of supporting Canadian coffee roasters and businesses.
“The Canadian Rockies aren’t just where Kicking Horse Coffee was born – their spirit is brewed into every cup,” says Lori Hatcher-Hillier, Chief Marketing Officer of Kicking Horse Coffee.
“Now, more than ever, we need to stick together and wear our Canadian pride on our (coffee) sleeves.”
Café owners across Canada can download their own Canadiano display at kickinghorsecoffee.ca and are encouraged to share their participation by tagging @kickinghorsecoffee on social media.
The post Canadian cafés invited to rename Americanos to Canadianos appeared first on Global Coffee Report.
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