Every Build-Out is a treasure, a special snowflake, a one of one story expressing something unique and precious. But only this Build-Out contains the mind-blowing news that after all these years, PERC Coffee of Georgia is, in fact, an acronym.
We had long assumed it was, you know, a play on “perkiness” of the Central Perk variety, the perk-me-up effects of coffee and caffeine being long established. But no. It turns out that PERC Coffee in fact stands for—wait for it—Panther’s Eye Roasting Company. We had no idea. But now we do—and that’s the power of Build-Outs, as we take a look at the newest PERC location in Atlanta, Georgia.
The 2024 Build-Outs of Coffee is presented by Ceado and Dona. The 2024 Build-outs of Coffee is sponsored by Pacific Barista Series, La Marzocco, and Ghirardelli.
As told to Sprudge by Philip Brown.
For those who aren’t familiar, will you tell us about your company?
Panther’s Eye Roasting Company started in Savannah, GA, in 2010. It became clear we needed a shorter name, and luckily, the acronym PERC worked great. Back then, it was a one-person show with a roaster, a dream, and a stereo cranked up loud. These days, we have six retail locations and are over 100 strong. Our mission is to share good times and awesome coffee with people at every step of your coffee journey. We are growing a business rooted in passion, excellence, hospitality, inclusion, and, most of all, fun.
Can you tell us a bit about the new space?
The new location is a bright, inviting space designed to make you feel welcome. From the start, you’re greeted by a super fun mural on the front of the building. The party continues inside with brightly painted walls, upbeat music, a fun atmosphere, and a fantastic team of coffee pros ready with all the warmth and hospitality you can handle.
We have all the classic coffee shop drinks and fun signature drinks, like the Good Times Latte. A latte with house-made lavender-vanilla syrup and a dash of habañero sugar on top, it’s a must-try. We always have three single-origin coffee options: a mild, wild, and a limited release. The mild and wild are offered as drip, flash, and espresso, and the limited as manual brew. You can try them all with the coffee flight!
Our food menu has something for everyone. In the bake case, we have tasty treats like donuts and pastries. We have smaller dishes like granola and grain bowls. If you want something more substantial in your tummy, we have breakfast sandwiches and the nearly world-famous Breakfast Crunchwrap.
I’m super excited about the new shop, and we are ready to party with the people of Chastain. So hop on a plane, train, or whatevah, and come hang with us.
What’s your approach to coffee?
We believe awesome coffee should be both approachable and a ton of fun. We only source, roast, and share coffees we’re totally bananas about. We make personal connections with people through a heaping helping of hospitality to break through any barriers folks may have with specialty coffee. Importantly, everyone is invited to the party—because there ain’t no party like a PERC coast party because a PERC coast party don’t stop.
Any machines, coffees, special equipment lined up?
We have a La Marzocco Linea PB with scales, AeroPress, Mazzer grinders, and a Curtis brewer. We will offer rare limited-release coffees as manual brews that change twice monthly.
What’s your hopeful target opening date/month?
June 8th
Are you working with craftspeople, architects, and/or creatives that you’d like to mention?
Our creative team, led by the infamous Braddy the Baddy, designed the space in-house. He worked with owners Philip Brown and Amber Foreman to bring this vision to life.
Thank you!
No, thank you. We love Sprudge. We love coffee. Go, humanz – Hip, Hip… hooray 🥰
The 2024 Build-Outs of Coffee is presented by Ceado and Dona. The 2024 Build-outs of Coffee is sponsored by Pacific Barista Series, La Marzocco, and Ghirardelli.
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Sprudge Staff
June 17, 2024
