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British multinational sandwich and coffee shop Pret A Manger will open its first location in South Africa at Johannesburg’s Melrose Arch precinct on 14 February 2025.
The opening will be Pret’s first in Africa, and will also mark its 20th international market outside of the United Kingdom (UK).
International expansion and new franchise partnerships have driven Pret’s recent sales growth, with £1 in every £4 said to be spent by Pret customers outside of the UK. The company also reported worldwide system sales of £1.1 billion (US$1.37 billion) in 2023, up 22 per cent compared with 2022.
“This opening is an important step in Pret’s global journey,” says Pano Christou, CEO of Pret A Manger.
“South Africa’s dynamic food culture and vibrant community made Johannesburg the perfect location for our first shop on the continent. We’re thrilled to bring a touch of Pret to this incredible city while incorporating South African flavours into our menu.”
The menu at Pret’s Melrose Arch shop blends Pret classics with locally inspired items, including South African-exclusive highlights such as the Soutvleis Sandwich and Braaibroodjie Toastie.
The menu also includes a variety of freshly handmade sandwiches, salads, wraps, and breakfast options, as well as Pret’s classic barista-prepared organic coffees and beverages, organic juices, energising health shots, teas, smoothies, and iced drinks.
“We are incredibly excited to bring Pret A Manger to South Africa,” says Hamza Farooqui, CEO of Millat Group, Pret’s local franchise partner.
“This is not just about opening new shops; it’s about introducing an entirely new café culture, one that revolves around freshly handmade food and commitment to quality”.
The post Pret A Manger expands to Africa appeared first on Global Coffee Report.
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