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Swedish coffee roaster Löfbergs secured dual top placements at the European Coffee Awards on 12 November 2024 in Berlin.
The company reached the top three in two categories: Europe’s Best Coffee Roastery and Europe’s Most Sustainable Brand.
“Even though we didn’t make it all the way, this is a victory for Löfbergs,” says Anders Fredriksson, Löfbergs CEO.
“To be ranked among the top alongside global giants like Lavazza and illy is an enormous achievement, and shows that Löfbergs is a top-class European player.
“The Best Commercial Coffee Roaster category recognises roasteries that excel in quality, consistency, and global reach. Out of 10 candidates, Löfbergs, Lavazza, and illy were named finalists, with the Italian Lavazza emerging as the winner.
In the Most Sustainable Brand category, the focus was on brands leading the way in sustainability and ethical practices. Löfbergs was a finalist along with Origin and O-Zone Coffee, with the latter taking the top prize.
Founded in 1906 in Karlstad, Sweden, Löfbergs is now one of the largest family-owned coffee roasteries in the Nordic region. The company’s production equates to 12 million cups of coffee per day, with every second cup sold outside Sweden.
The post Löfbergs achieves top spots at the European Coffee Awards 2024 appeared first on Global Coffee Report.
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