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La Marzocco is partnering with exclusive lifestyle brand Porsche Design with the aim to “extend the Porsche principles and legacy beyond the automotive world and leverage its heritage and reputation in the sector”.
The companies have combined their innovation and design to create two exclusive Porsche x La Marzocco Linea Micra espresso machines and a matching La Marzocco Pico grinder.
“The products are a testament to the quality and precision that both brands are known for,” La Marzocco said in a statement.
The Linea Micra Martini livery is inspired by the Porsche Carrera RSR Martini Racing, the winner of the 1973 Targa Florio – the oldest sports car racing event. Meanwhile, the slate grey neo-Linea Micra and its matching Pico grinder design are a tribute to the iconic Porsche 911 Grey Carrera.
The design highlights Linea Micra’s elements in the Porsche Design style. The knobs are inspired by the drive mode button, the pressure gauge displayed in the Porsche tachometer style, and the drip tray is inspired by the Porsche GT3 grid. The branded portafilter handle and logos on the front and back complete the design of these 911 limited-edition centrepieces.
“The unique collaboration is dedicated to home baristas, espresso enthusiasts, and all who pursue their dreams, quality lifestyles, and good companies,” La Marzocco said in a statement.
“The daily routine is guided by a taste for excellence, a sense of curiosity, and conviviality.”
The Porsche x La Marzocco partnership will be presented at select events around the world including Soho House Farmhouse in the United Kingdom, Shanghai Coffee Festival in China, and Los Angeles’ pop-up Porsche x La Marzocco Café in the United States.
The Porsche x La Marzocco Martini Racing Linea Micra, Porsche x La Marzocco Linea Micra in Slate Grey Neo, and Porsche x La Marzocco Pico in Slate Grey Neo are exclusively available through Porsche Lifestyle Importer channels in selected markets around the world.
Learn more here.
The post La Marzocco and Porsche announce exclusive partnership appeared first on Global Coffee Report.
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