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Rapidly expanding Indian cafe chain Nothing Before Coffee has launched its 75th venue, located in New Delhi’s Connaught Place.
The milestone opening was part of a role out of five new stores, with additional outlets in Jaipur, Surat, Dehradun, and Gwailor. From the beginning of 2024, the openings bring the total of new Nothing Before Coffee stores to 35.
“We’re thrilled to launch our landmark store in Connaught Place, a cultural and commercial hub that perfectly aligns with our vision for Nothing Before Coffee. This store reflects our commitment to offering an exceptional coffee experience while honoring the vibrant spirit of the location,” says Akshay Kedia, Nothing Before Coffee Founder and CMO.
The company also reported its best-ever Q3 sales, which it says is fuelled by the new store openings and increased brand loyalty. The brand plans to open 400 venues in India before 2027.
“Our growth isn’t just about numbers—it’s driven by our dedication to sustainability, quality, and brewing stories into the everyday lives of our customers, inspiring our people and growing our community. Aligned with our goal to expand in both Tier-1 and Tier-2 markets, we plan to open 400 stores by 2027, making Nothing Before Coffee a household name synonymous with authentic and affordable coffee experiences,” says Kedia.
At the new Connaught Place venue, the team serve a diverse menu of organic coffee, teas, shakes, mocktails, hot chocolate, and shrappe alongside a wide range of snacks and cookies.
Founded in 2017, Nothing Before Coffee now operates in 29 cities and 10 states. It plans to open eight more stores in October 2024.
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