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Peet’s Coffee is celebrating the upcoming US National Coffee Day (29 September) with the release of Ultra Coffee Concentrate, its first espresso concentrate for at-home beverages.
The California-based company used its signature Espresso Forte blend to create the concentrated coffee, which is designed to be assembled with ease. Each eight-ounce bottles contains 16 servings and the user simply mixes one tablespoon of the concentrate with milk, water, or their preferred liquid.
“Acting as the Swiss Army knife of coffee, Ultra Coffee is the versatile secret ingredient to stir up your favourite barista-style beverage or add a new twist to your creative recipes,” says Jessica Buttimer, Senior Vice President of Brand & DTC at Peet’s Coffee.
The Ultra Coffee Concentrate will be available to purchase from the Peet’s Coffee website from 27 September. To celebrate Us National Coffee Day, the brand will also give away free small drip coffee or cold brew at participating Peet’s coffee bars and, from 23 to 29 September, offer 25 per cent off a selection of items at its locations and website with promo code NCD2024.
Founded in Berkeley, California, in 1966 by Alfred Peet, Peet’s Coffee operates 465 stores across the United States, China, and the Middle East.
The post Peet’s Coffee introduces new concentrate product appeared first on Global Coffee Report.
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