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To celebrate its partnership with the Barcolana 56 sailing regatta in Trieste, Italy, illycaffè is releasing with a limited-edition illy Art Collection with contemporary graphic designer Stefan Sagmeister.
Positive Energies was the concept of this year’s regatta, something organisers recognised in Sagmeister’s work. The artist was invited to express the spirit of the event in the creation of the Barcolana 56 poster and a unique illy espresso cup.
“The intention is to convey a positive message of hope, by telling a tale of progress that reminds us how important it is to fight for rights and freedom in sport, as in any other field,” says Cristina Socchia, illycaffè CEO.
To bring the illy Art Collection to life, Sagmeister used the idea of Beautiful Numbers, which has been his source of inspiration over the past few years. His style sees ancient oil paintings and infographics play off one another.
“I am very grateful to illy for involving me in this project, which gives me the opportunity to express my art through the iconic illy cup and to create a bond with the essence of the Barcolana event,” says Sagmeister.
On the espresso cup, the artist chose to depict stylised sails of different sizes, representing Barcolana’s evolution over the years. On the saucer, waves create a connection with the sea in hues that match the Positive Energies theme.
The backdrop for the sails is an ancient painting of a female figure in muted tones, reflecting the transformation of women’s role over time in sailing races. The Beautiful Numbers idea encourages viewers to reflect on positive change in the world, if seen from a long-term point of view, through a series of evocative visuals.
“The sails overlapping with a feminine figure, the lines and colours represent my desire to share an idea of evolution over time that can foster and disseminate a feeling of confidence in the future,” Sagmeister says.
The post illycaffè celebrates Barcolana 56 with Stefan Sagmeister collaboration appeared first on Global Coffee Report.
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