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Indian coffee chain abCoffee has announced the opening of its 50th store, located in Mumbai.
The company launched the new store with the inauguration of four outlets across several different locations in the city, officially surpassing its 50th store mark.
“Our journey from our inaugural outlet in Versova-Andheri West in June 2022 to now 50 locations has been remarkable. With a strong focus on customer satisfaction, love for our guests, and robust technology-enabled backend operations, we are well poised to achieve our target of 150 outlets by March 2025, bringing our exceptional coffee experience to even more people across India,” says abCoffee’s VP of Operations Narsaya Gajji.
To commemorate its achievement the company offered its signature cold coffee at a reduced price, reflecting the brand’s mission to bring affordable coffee to India.
According to abCoffee, its grab-and-go format combined with its specialty coffee offering has helped it achieve this milestone, as well as the serving of over 500,000 coffees since in 2022.
In its commitment to quality the chain has endeavoured to source 100 per cent of its specialty coffee beans from India’s premier coffee plantations which, according to its statistics, has resulted in a 61 per cent customer loyalty rate.
With the launch of its new outlets, abCoffee aims to continue to enhance coffee experiences for its customers and to achieve new benchmarks in the Indian coffee industry.
The company says that as part of its progression, the recent expansion will help continue its journey in making specialty coffee accessible through technology.
abCoffee is committed to bringing Indian-grown coffees to the local coffee market. With a mission to democratise specialty coffee, the company’s main aim is to make coffee more accessible and to encourage the development of local coffee hubs nationwide. Its grab and go specialty coffee outlets are located across Mumbai and Delhi.
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