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Family-owned Australian café beverage brand Arkadia has released new packaging for its foodservice range, including its signature chai blends, hot chocolates, syrups, and frappes.
For its striking new look, the Melbourne company joined forces with local design packaging agency Brand Society to create an eye-catching range of products.
“Our strategy was to develop a contemporary, bold, and distinctive visual identity for the brand that celebrates the memorable moments Arkadia’s beverage products bring to drinkers, whilst paying homage to the brand’s history, heritage, and legacy. The result is a sophisticated and premium packaging design that is truly display-worthy in any cafe environment,” says Nina Kelly of Brand Society.
The kaleidoscopic new packs are inspired by “unique flavours, cultural heritage, and Australian café culture”. Each product in the range now has a unique colour palette, making them instantly recognisable to the café customers who know and love the brand.
While the packaging might look different, the team at Arkadia are keen to stress that their signature beverage recipes remain unchanged.
“We are dedicated to supporting the foodservice industry by providing an aesthetically pleasing package that complements the café experience. Our foodservice industry customers can now savour the same, unchanged blend of Arkadia beverages, while enjoying a new-look package,” says Ramona Culda, Arkadia Marketing Manager.
Arkadia Beverages was founded in Melbourne’s St Kilda suburb in 1997. Today it remains an Australian owned and operated company, crafting premium beverages for retail and wholesale consumers.
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