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From 11 to 14 April, Italian coffee equipment manufacturer Cimbali Group will unveil its new corporate branding at London Coffee Festival in the United Kingdom (UK).
The company’s new look was first revealed at HostMilano in Italy in 2023, but the team are excited to share it with the local and international coffee community that will gather at the Truman Brewery in East London for the 13th edition of the London Coffee Festival.
As well as debuting its fresh branding, the company will also showcase its LaCimbali, Faema, Slayer, and Casadio brands. The Cimbali Group plans to use the festival platform to share its new company-wide vision: “to address the evolving needs of its clientele while championing a more integrated business strategy”.
At this year’s event, the LaCimbali stand (HP29) will be dedicated to the M200 GT1 (pictured top), sponsor of the SCA UK Barista Championships, alongside the new G50 grinder-doser. On Friday 12 April between 12 and 2pm, the LaCimbali team will be joined on their stand by 2024 UK Barista Champion Roosa Jalonen to demonstrate her competition coffees on the LaCimbali M200. Over the four day event, they’ll also welcome UKBC finalists Jack Ellis, Lizzy Blackwell, Zoe Williams, Gene Ke, and Haruka Nango.
The Faema stand (G49) will showcase the Faema President, Faema E71E, and Faema E71 Touch models. The Faema President GTI will sponsor the Coffee Masters competition, in which 16 competitors battle it out for a £2000 prize.
On the Slayer stand (HP21), the team will share their iconic American products, such as the Espresso Single Group. Also present will be the Slayer Steam EP and Slayer Steam LP. The Casadio brand (HP29) will be represented by the Nettuno machine, Cimabli Group’s accessible machine for the value section of the market.
For more information, visit cimbaligroup.com
The post Cimbali Group to unveil new corporate rebrand in the United Kingdom appeared first on Global Coffee Report.
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