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Water filtration company BRITA is the official water sponsor of the Australia’s Richest Barista competition at the 2024 Melbourne International Coffee Expo (MICE).
“We are thrilled to support the Australia’s Richest Barista competition again this year at MICE, one of the most significant gatherings in the coffee industry,” says BRITA Senior Marketing Manager Prue Sheehan.
“The Australia’s Richest Barista competition promises to be a highlight of MICE, celebrating the artistry and skill of baristas while highlighting the importance of water quality in coffee preparation.”
Prue says BRITA’s long heritage and expertise in filtration technology supports contestants in achieving desired in-cup quality.
“MICE is recognised as a key platform for networking, education, and showcasing the latest trends in the coffee and hospitality sectors. BRITA’s sponsorship reflects its dedication to supporting the growth and development of the industry,” she says.
The competition will take place across each day of the expo, from 12 to 14 May at the Melbourne Convention and Exhibition Centre. Baristas will compete in three intense head-to-head rounds, Barista, Latte Art, and Cup Tasting, that test their overall practical and sensory skills.
For more information, visit www.brita.com.au
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