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The Speciality Coffee Association (SCA) has released its Equitable Value Distribution (EVD) Survey Findings report, which aims to guide business behaviours in order to foster equitable value distribution as a sustainability tool.
In April 2023, the SCA launched a survey of key people across the supply chain to track how value is created and measured in coffee value chains.
The report explores how the results of the survey will inform the SCA’s focus, with the results enabling the association to understand how the industry currently views the distribution of value, and the changes that need to be made.
“The EVD Survey’s results and research from other relevant actors in the coffee system highlight the untapped potential both for additional value creation and for consumers to recognise and reward producers for the intangible assets that contribute to the value of the (tangible) coffee product,” says SCA Sustainability Director Andres Montenegro.
The majority of respondents believe that value should be distributed differently than it is currently. Additionally, many think that supply-side actors, especially producers, receive a proportionately low share of coffee’s total value in comparison to the value they create.
“We will remain committed to providing a deeper and actionable understanding of value distribution and measurement, and jointly with the Coffee Science Foundation, will continue to seek funding and research partners to design a learning agenda that informs the specialty coffee community on pathways to better understand and innovate on this area,” Montenegro says.
To access the full report, click here.
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