Global ingredient supplier ofi has announced the next phase of its customer-first strategy with the launch of a new commercial platform, Food & Beverage Solutions (F&B Solutions), which will be part of its Ingredients and Solutions reporting segment.
The new platform consolidates ofi’s current category solutions capabilities and innovation infrastructure to better support a diverse range of customer requirements.
“We have combined our application and category capabilities into a dedicated platform to address customer requirements with even greater focus. In turn the F&B Solutions teams will draw on the strengths of our five product platforms – their global and sustainable supply chain capabilities, complementary portfolio of ingredients, and extensive ingredient expertise to provide comprehensive product solutions that delight consumers,” says ofi Group CEO A Shekhar.
“This step change in our approach will be led by Sandeep in his new role as CCO for ofi. He brings strategic thinking, a customer first mindset and deep experience in ingredients. Along with his leadership team he will accelerate our capabilities and create value for customers.”
Customers seeking excellence in single ingredients, from sourcing to manufacturing, will continue to be supported by ofi’s five product platforms in cocoa, coffee, dairy, nuts and spices. This service will be further strengthened through close collaboration with the F&B Solutions platform to offer category insight and application development capacity so single ingredient customers can benefit from more value-added ingredients and services.
“From beverages to confectionary, culinary to snacking, we are taking our application and R&D capabilities to the next level so that we can provide an end-to-end integrated customer experience,” says ofi Chief Commercial Officer Sandeep Jain.
“This will open up more on-trend and inspired product ideation opportunities, which can be commercialised through the ofi network or via our co-manufacturing eco-system, increasing speed to market. Most importantly, we can strengthen relationships with customers and help make their ambitions real.”
In leading the new F&B Solutions platform, Jain will have responsibility for global strategy execution for the new platform, enabling it to become a growth driver for the business.
For more information, visit ofi.com
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