The Specialty Coffee Association (SCA) has announced that Stronghold will be the official production roaster sponsor for the World Coffee Roasting Championships (WCRC) from 2024 to 2027.
“Stronghold is a fantastic partner, and we are delighted to welcome them as the official production roaster for the 2024-2027 World Coffee Roasting Championships, as we see this competition grow,” says SCA CEO Yannis Apostolopoulos.
The WCRC is the annual World Coffee Championship event that recognises excellence in coffee roasting, evaluating competitors on their coffee evaluation, preparation, blending, and overall skill across practice, sample, and production roasts.
“Stronghold has been an excellent partner in several other SCA initiatives and events of the past few years, and we couldn’t be more delighted to enter this long-term partnership with them,” says Apostolopoulos.
The competition has had 130 competitors participate in the eight editions since its inception in 2013.
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