MICE2025 breaks attendance record

Image: Prime Creative MediaMelbourne International Coffee Expo (MICE) welcomed more than 31,000 attendees and 130 exhibitors from 20 to 22 March, exceeding all previous attendance records. Australia’s MICE2025 welcomed record-breaking crowds to the Melbourne Exhibition and Convention Centre for the 12th instalment of the annual three-day event. Queues snaked around the exhibition floor and coffee lovers crowded around
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