Coffee Milano Cafe had its best-ever sales month after a TikTok video went viral. This example of earned media demonstrates how coffee businesses can leverage their own content for powerful marketing.
The post This Coffee Shop Went Viral. Here’s What Happened Next appeared first on Fresh Cup Magazine.
Image: E+HAt World of Coffee Dubai 2025, held from 10 to 12 February, experts addressed key issues such as fair value for farmers, sustainable sourcing, and environmental responsibility. “The coffee industry is evolving, and with it, our commitment to ethical sourcing and sustainability,” says Shouq Bin Redha, Exhibition Director of World of Coffee Dubai. “World of
The post World of Coffee Dubai 2025 champions sustainability appeared first on Global Coffee Report.
